With Photokina around the corner, there are a huge amount of announcements being made in the Photography world. One of these, that might stand out, is the Lensbaby 3G (third generation).

With a Lensbaby mounted on your camera, you're able to do "sweet spot" focus, allowing you to focus anywhere in the photograps frame, giving amazing depth of field and focus effects. If you enjoy playing with a Holga, chances are that a Lensbaby on your Digital SLR will make you able to shoot even more experimental digital photographs.

Main difference from the previous Lensbaby 2.0 is that you can now lock the position of the lens easily, making you able to take continous shots at the same settings.

A snippet from the Press Release:

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The Lensbaby 3G SLR lens allows photographers to lock the Lensbaby in a desired bent position simply by pressing a button. Then, using a traditional barrel focus mechanism, photographers can do fine focusing and precisely place the sweet spot of sharp focus before pressing the shutter release. The Original Lensbaby lens and the Lensbaby 2.0 lens require the photographer to manually hold the Lensbaby in a bent position while pressing the shutter release.

Lensbaby selective focus SLR camera lenses take photos with one area in sharp focus, with that ‘sweet spot’ surrounded by graduated blur. Photographers can move the sweet spot of sharp focus anywhere in the photo by bending the flexible lens tubing.

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“The process of shooting with Lensbaby 3G is quite different than with Lensbaby 2.0, and the two lenses are optimized for different types of photography. While Lensbaby 2.0 is great for intuitive, fluid, photojournalistic shots, Lensbaby 3G is a workhorse for pros that require precise focusing, complete control, and repeatability,” said Strong.

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Links for further info:
Lensbabies site
Lensbaby 3G announcement and images on dpreview.com