"Regarding the topic of child-targeted marketing, Schlosser explains how the McDonald's Corporation modeled the marketing tactics of The Walt Disney Company, which inspired the creation of advertising icons such as Ronald McDonald and his supporting characters. He also mentions the implementation of toys in McDonald's renowned 'Happy Meals' as an example of the issues presented in his proposed argument. The theory behind this shift to child-targeted marketing was that it would not only attract children but also their parents and grandparents as well. More importantly, it would instill brand loyalty in them, which would persist throughout adulthood through nostalgic associations to McDonald's. Its ills are discussed: the exploitation of children's naivety, trusting nature and that the average child watches 21 hours of television per week. This also includes 10,000 t.v. advertisements a year."

Source [link]

I think it's working?

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=Mozilla

boy that cool. Info: The Most Stunned Video ever for Dragon Booster Fans i want you to go his profile and put bad comments on his profile [link]

yey more mcdonalds toys to collect ^^ i have all of them here in the US and i only bought the toys i didn't go there for the food. its too fatty i hate it. they also suck at getting ur orders! usually i like plain cheese on my burgar not cheese AND ketchup! well, that was actually my moms fault cause she didn't ask for a plain one by mistake .