There are 3 main parts to Apple now; Mac, Music (iPod, iTunes) and the iPhone. Today we're talking about the iPhone. Bertrand Serlet will also being giving us a peak at Mac oS X 10.6 - Snow Leopard



There are also 3 parts to iPhone 2.0 -- Enterprise, SDK, and new end-user features.

Enterprise:

4,000 people are in the beta program

Microsoft Exchange, Cisco’s VPN, and various other security options have been built in to accommodate Enterprise customers.

35% of Fortune 500 companies taking part in beta program

Jobs is rolling a video of their enterprise customers trying out the iPhone’s enterprise features. Disney, the Army, and various other companies’ IT teams are talking about how many people they’ve got on the iPhone.

SDK:

APIs - Cocoa Touch, Media, Core Services, Core OS

Core OS uses same kernel as Mac OS X

Core services includes a fast implementation of OpenGL, as well as everything from a database layer to core location.

Cocoa Touch makes creating UIs easy, let people access the touch and accelerometer features.

Demo of Xcode, Interface Builder, iPhone Simulator and Instruments.
Scott Forstall - Showing how easy it is to create a UI in Interface Builder, creating basic app called Nearby Friends. App makes use of Address Book API as well as Core Location API. Application will show contacts within a 10 mile radius. how easy it is to create a UI by dragging interface elements and combining them. Connecting UI to code and simulating in the iPhone Simulator. Within 10 minutes, he has created this fully functional, location-based application.

Developers take the stage to demo apps:

Sega: Super Monkey Ball
Demonstrating game and accuracy of using the accelerometer.
Super Monkey Ball on App Store for $9.99

ebay: “Auctions”
began development just 5 weeks ago. Incorporates much of the typical eBay functionality.
free on the App Store

Loopt: Location aware social network
Application displays a map with pins representing where your friends are.
free on the App Store

TypePad: Blogging App
Create a blog post, add images. Add blog posts to categories. Attach photos (taken by iPhone camera)
free on the App Store

Associated Press.: News
Offers location based browsing of local stories, photos and videos. Also report to AP from your iPhone.
free on the App Store

Pangea Software: Games
Enigmo: looks and works like desktop version. Sports Heavy graphics and quick moving game play.
Cro-Mag Rally: A racing game. The iPhone/iPod touch acts as a steering wheel.
(Porting games to iPhone only took around 3 days each)
Enigmo and Cro-Mag Rally on App Store for $9.99

Mark Kerry. Independent developer: "Band"
App allows music making on the iPhone. Instruments includes a virtual piano, drums, 12-bar blues "instrument", and a bass. And music can be recorded.
Available in the App Store in a few weeks (no price noted)

MLB.com: MLB.com at Bat
Shows today’s games, stats, and even live game info like who’s on base and what the score is and real-time video highlights during game.
Available at App Store (no price noted)

Modality: Medical
A learning application that gives medial students access to large amounts of information on the go. It includes an anatomy browser, and pins on body parts provide links to Google and Wikipedia.
Dozens of apps available within weeks on the App Store

MIMvista: Medical
Is used for viewing medical imagery. The images can be rendered in 3D live too.
Available in the App Store in a few weeks (no price noted)

Digital Legends: Game
An amazing looking 3D fantasy adventure game for the iPhone. Uses OpenGL and touch controls. The game will be ready by September.

Apple has developed a way to run applications in the background.Push notification service will be available starting September.

The iPhone OS 2.0 software will be free for iPhone users, and a $9.95 upgrade for iPod touch users.

Speaking of the App Store:

Developers are free to give away their applications. Developers choosing to charge will receive 70-percent of the revenue.

Apps 10mb or less can be downloaded over carrier network, Wi-Fi and iTunes. While Apps 10mb or above can only be downloaded over WiFi and iTunes.

Enterprise users can deliver apps through Intranet to client iPhones (via iTunes).

A third way to distribute apps is Ad Hoc. Developers can be certified, then register 100 iPhones. Afterwards, apps can be thrown around in email and installed willy nilly as long as the phones installing them is part of the 100.

Mobile me:
Mobile Me is like "Exchange for the rest of us." Everyone gets push email, calendars and contacts with MobileMe. Everything stays in sync, Mac, PC and iPhone. Works over the air, wirelessly. MobileMe works with Mail.app, iCal and Address Book and also works with Outlook on Windows.
Me.com:
Incredible Web 2.0 applications provide a desktop-like experience on the web to work with all of your data. Includes Mail, Contacts, Calendar, and Gallery applications. Photos are synced over the air too. Your iDisk is also integrated into Me.com as well.

MobileMe will replace .Mac and is available for $99 a year with 20GB of online storage. Available in early July.

iPhone 3G:
The iPhone is approaching it's first birthday and having sold out a few weeks ago at the 6 million mark it's time to take on some "new challenges".

Introducing the iPhone 3G

Even thinner at edges.

Full plastic back. (available in black or white)

"Solid metal buttons"

Flush headphone jack

Improved audio.

3G Network (takes 21 seconds to load site on 3G)

iPhone battery life remains at 300 hours of standby time. Or 5 hours 3G talk time. 5-6 hours of browsing. 7 hours of video. 24 hours of audio.

GPS built-in

iPhone 3G will be available in 70 countries.(Rollout will happen over next several months.)

iPhone 3G will be $199! (8GB = $199, 16GB = $299) - coming to 22 countries July 11th.

Over all another great update for the iPhone! Hopefully the sneak peak at Snow Leopard will give us just as much excitement.

Be sure to check the Apple Website for the full video Keynote coverage.

And always remember... "Thank Different"