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deviantART

 

deviantART Presents: Design the DEW®!

$chix0r:iconchix0r: reports, October 9, 2008

deviantART Presents: Design the DEW®!
(Dream it, Draw it, Design the DEW® !)

Mountain Dew® has busted the cap off their Green Label Art Limited Edition Bottle Series™ project (check out the latest Volume 2 bottles at www.greenlabelart.com). Twenty-one legendary artists have already had their go at the Mountain Dew® Green Label Art Limited Edition Bottle Series. Talents like Mark Smith, Billy the Artist, Maze and Methamphibian have created amazing pieces of work. The best-of-the-best inkers, graffiti artists and more have brought originality and style to the Mountain Dew® limited edition bottles.

DeviantART is taking this concept and we’re rocking it FTW! We are searching for an artist who can define their expression of DEW®. We are looking for jaw-dropping, mind-blowing graphic art. Check out the www.greenlabelart.com for a taste of what we are looking for. We just need you to add your devious style to the mix! Can you show us your dream DEW® design?


Dream it, Draw it, Design it!

This contest is all about your imagination and Mountain Dew® as your inspiration. Your entry has to be fully digital, so if you’ve got a favorite design program, great! Get cracking! If you don’t, the good folks at Mountain Dew® cooked up a Design Lab complete with their own Design Tool – check it out at www.greenlabelart.com. Once you create your design using the tool, save it to your desktop. See below on how to enter your submission. Make the DEW® pop, make it real, make it you, and be the winner of this awesome contest.

Just how tricky can you get? You can enter your submissions here:

Submit Your Work

View Current Submissions

Judging

Full-time deviantART staff will select the top 50 or 5% of entries (whichever is greater) based on the judging criteria listed below. These select submissions will then be presented to an independent panel of jurors for final review and selection of the winning submission. The panel will select the top 10 submissions ranked in order of their preference. In the event one of the winning submission is found to be ineligible, the next ranked submission in order will be declared the winner.

The Jury panel consists of:

Teddy Cabugos
Director of Production
Radical Comics (www.radicalcomics.com)

Michael Lamb
Senior Animation Designer
Tribal DDB (www.tribalddb.com)

Steven Peterman
Art House Gallery (www.arthousecoop.com)

Taylor Sumner
Director of Partner Development
EZ Prints (www.ezprints.com)


Judging Criteria

Contest entries will be judged based on:

  • Technical Skill (25%) will be given to submissions that are well executed
  • Originality (25%) stock resources are allowed, however preference will be given to original work. If using stock resources, please give credit!
  • Creative Interpretation (50%) based on the most creative design incorporating the Mountain Dew® logo.

Disclaimer: Entries to the contest will not be used in any manner by Mountain Dew® nor be considered for or as part of the Mountain Dew® Green Label Art Limited Edition Bottle Series. Click here for full contest rules governing this contest.

Contest Ends

The contest opens October 9, 2008 at 9:30:00AM PST and you have until October 29, 2008 at 11:59pm to get your entry in. After that you can check in on November 9, 2008 to see who did the DEW® the best!

This is it – Are you up to Design the DEW®?

MOUNTAIN DEW, DEW and MOUNTAIN DEW GREEN LABEL ART LIMITED EDITION BOTTLE SERIES are trademarks of PepsiCo, Inc. used with permission.

The Rules

  • You may submit more than one entry
  • Online entries only, hard copies not accepted
  • Entries must incorporate the Mountain Dew® logo, and be in the style of the Green Label Art Project (www.greenlabelart.com), must be at least 2550px by 3300px at 300dpi, and be in one of the following file formats: GIF/PNG/JPG. Download the high-resolution logo here for use in your entry.
  • Entries must not have been previously published or won any other prize/award
  • Entrants must be 13 years or older to participate
  • Open to legal residents of the USA and its territories
  • By entering this contest, you have to agree be governed by these additional Rules and Terms and Conditions.
  • Rules modified 10/9/2008 3:53PM PST

The Prizes

First Place:

  • US$1,000 cash prize
  • Mountain Dew® Limited Edition Green Label Art Bottle Series bottles (volume 2)
  • Exclusive deviousARTIST Spotlight!
    • Receive valuable exposure with an interview that promotes YOU straight into the core of the deviantART community
  • A deviantART Prize Pack consisting of:
    • 1-year deviantART subscription
    • deviantWEAR t-shirt of their choice
    • 2,500 click adCAST subscription

Second Place:

  • US$500 cash prize
  • Mountain Dew® Limited Edition Green Label Art Bottle Series bottles (volume 2)
  • A deviantART Prize Pack consisting of:
    • 6-month deviantART subscription
    • deviantWEAR t-shirt of their choice
    • 1,250 click adCAST subscription

Honorable Mentions (3):

  • US$100 cash prize
  • Mountain Dew® Limited Edition Green Label Art Bottle Series bottles (volume 2)
  • A deviantART Prize Pack consisting of:
    • 3-month deviantART subscription
    • deviantWEAR t-shirt of their choice
    • 500 click adCAST subscription
Mountain Dew® Label Art Bottle


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x 25 devious rejections

Devious Comments


$liquisoft:iconliquisoft: Oct 9, 2008, 9:59:39 AM
:omg: + :spank:

--
Creative Director, deviantART
The Public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
-Paul Rand
$chix0r:iconchix0r: Oct 9, 2008, 10:00:20 AM
:omg:

--

Director of Community Operations
deviantART, Inc.
---
Sunlight coming through the haze.
$Dan14Lev:iconDan14Lev: Oct 9, 2008, 10:01:03 AM
:omg:

--
-Dan Leveille deviantART Creative & IT
$Moonbeam13:iconMoonbeam13: Oct 9, 2008, 10:03:15 AM
:omg: :boogie:

--
Danielle McKay
Director of Community Relations
deviantART, inc.
=TheBigBadFish:iconTheBigBadFish: Oct 9, 2008, 10:04:13 AM
:omg: + :hump:

--

All together walk alone
Against all we've ever known
All we've ever really wanted
Was a place to call our home
But you take all we are
The innocence of our hearts
Made to kneel before the altar as you tear us apart
=TheBigBadFish:iconTheBigBadFish: Oct 9, 2008, 10:06:33 AM
DAMNIT, I AINT AMERICAN :(

--

All together walk alone
Against all we've ever known
All we've ever really wanted
Was a place to call our home
But you take all we are
The innocence of our hearts
Made to kneel before the altar as you tear us apart
$bionikdesign:iconbionikdesign: Oct 9, 2008, 10:10:50 AM
rock on :headbang:

--
"Ladies, I’m sorry, I would love to congratulate each and everyone of you, but unfortunately, Barbara’s cock is all I can handle. Congrats again." -Ari Gold-

:iconahoyplz:
^snowmask:iconsnowmask: Oct 9, 2008, 10:13:39 AM
hmm, only to legal US residents, aye? Unfortunately limiting of the talent that dA can offer... or am I reading it wrong >_>

--

Katie Franke
Traditional Art Gallery Moderator
^snowmask:iconsnowmask: Oct 9, 2008, 10:14:04 AM
I KNOW I pointed that out :/ CURIOUS IS CURIOUS

--

Katie Franke
Traditional Art Gallery Moderator
=TheBigBadFish:iconTheBigBadFish: Oct 9, 2008, 10:16:09 AM
:cries: I Wish I Could Win it, I'd have a cashgasm..

--

All together walk alone
Against all we've ever known
All we've ever really wanted
Was a place to call our home
But you take all we are
The innocence of our hearts
Made to kneel before the altar as you tear us apart
 

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