Before a reader even picks up your book, story, or poem, they read the title. To many, this is of little significance. Well, it shouldnt be. A title is lie a first impression, an introduction.
If you told someone your name was Cindy, they wouldnt expect you to be a man, right? Likewise, the title should support what your piece is about, but not give everything away.
Good titles have special significance in the piece. Great titles have multiple levels of significance.
There are many types of titles, too.
Some titles are the name of an important character, like Rebecca or Lolita. They can also have descriptors, such as Anne of Green Gables or The Great Gatsby. The title character does not necessarily have to be the protagonist or the narrator, but they should play an important role in the story. They could even only appear for a scene, but they must be important enough for the reader to know about them before they open the book!
Other titles are the names of places, settings of the story or integral locations to the plot. Titles like these include Cold Mountain or, with descriptors, The Wide Sargasso Sea.
Many titles also include possessives, indicating a title character, such as The Doctors Wife.
Others can be an association of ideas. Titles with nouns tend to be stronger, but dont be afraid to mix them with abstracts. Gabriel Garcia Marquez seems to be good at this, with Love in the Time of Cholera (which is so much better in Spanish) and 100 Years of Solitude.
Some of the best titles do not have perfect or ordinary syntax, but have rhythm, and are memorable because of it, such as Tender is the Night.
Some titling clichés Id be wary of:
Titling your novel with an action with ing at the end. You know, Waiting to Exhale, Raising Helen, Finding Nemo. Its getting a bit trite. However, let this not dissuade you from using an action in your title. When done right, these can be very strong. To Have and Have Not, for example.
Other bad ideas for titles include plays on clichés. They can often sound silly and cutsie. I wont even give you examples of these. Im too afraid youll use them (or use them against me). Try to think of phrases that havent gone stale.
Titles can be long, The Spy Who Came in from the Cold, or short, Jaws.
Just play with it and see what you dig up. Ignore all the rules if you have to or stick to simplicity. The choice is yours. Just, dont you ever leave your work untitled! Its not cool, it wont get you chicks, or readers. Just take a few seconds and give it a name.
Some deviations with great titles include:
Biloquists by

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towwieebiological magic molecules. by :ionsugar-ruby-butterfly: ~
sugar-ruby-butterflyThe Maiden and the Little Tree by

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dragonstar10Corpsicolour by

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CaptainWelshSix Gay Men and the Great Horned Owl Meet One Day in
Spokane for the Annual Optometrist Convention and Find God by

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princesszyrtecthe politics of sleep by

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blackamnesiaofheavendiablos in pink by

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nozomi-sanSee deviation for accompanying worksheet.
Devious Comments
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The evolution of the Wereshark for example not only gives you the plot synopsis in a nut shell but also puts across the subliminal implication that it's gonna be a bit like a science paper in places and that there will be a sequel. Galapagos 13 takes the different route as while the name again suggests a basic synopsis i.e. it's torchwood in another world. It is also designed with reference to the history of the stories, as if beginning to create it's own mythology.
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